The year kicked off with considerable uncertainty driven by macroeconomic factors such as tariffs and inflation. Nevertheless, managed service providers (MSPs) maintain a positive outlook on the tech industry’s trajectory. A recent report from GTIA sheds light on crucial insights and emerging trends that are shaping the industry’s future. In this edition of Ask an MSP Expert, Carolyn April, GTIA’s Vice President of Research and Market Intelligence, delve into the report’s key findings in a recent webinar.
How are IT professionals and industry leaders feeling about the remainder of 2025?
Nearly three-quarters of industry respondents report a strong or positive outlook. This optimism is fueled by several key factors, including expansion into new markets, improvements in internal operations, and a surge in demand for artificial intelligence (AI) and cybersecurity solutions. Additionally, advancements in sales and marketing strategies contribute to this positive sentiment. IT professionals are particularly hopeful, as the ongoing high demand for tech skills continues to rise, especially in response to the growing complexity of cybersecurity challenges.
What are the top 3 trends shaping the tech landscape?
As businesses navigate an ever-evolving landscape, technology remains a key driver of innovation and growth. However, customer expectations are shifting, with increased demand for value and measurable returns on investment. Here are the top 3 trends shaping the technology landscape and creating new opportunities for businesses and channel partners.
- Strong demand for technology—Despite economic uncertainty, customer interest in adopting new technology remains high as businesses continue to prioritize innovation and operational efficiency.
- Greater buyer scrutiny and ROI expectations—Customers are becoming more discerning, demanding clear proof of return on investment before committing to technology purchases.
- Channel opportunity to deliver measurable value—With high demand and higher expectations, channel partners can position themselves as trusted advisors by aligning solutions with ROI-focused outcomes.
What potential challenges could MSPs encounter for the remainder of 2025?
As we move through 2025, economic uncertainty still hangs over the tech world, and MSPs aren’t immune. One of the biggest challenges on the horizon is the potential for customers to cut back on IT spending. Even clients locked into long-term contracts may return to the table, looking to renegotiate terms or lower their monthly fees due to tightening budgets.
Now’s the time for MSPs to prepare. That means examining contract flexibility, strengthening cash flow, securing a line of credit, and keeping your sales pipeline full to help weather any slowdown. And let’s not forget about inflation. The rising costs can squeeze margins even further. While there’s no crystal ball to predict exactly how the year will unfold, a proactive, financially solid, and customer-first approach will go a long way in helping MSPs navigate whatever comes next.
Want to learn what other insights and trends are expected for the rest of the year? Watch the webinar now!
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This post originally appeared on Smarter MSP.