There’s Y2K kitsch, and then there’s this outrageously priced Bearbrick Bluetooth speaker

If you’re not familiar with Rinaro, allow me: the formidable Ukrainian acoustic engineering company is the technical partner behind the outstanding (and very expensive) Meze Audio Lyric, Elite and Empyrean headphones. What you need to know is that nothing this company makes should be considered a toy. 

And if you’re too young to remember the 2001 launch of collectible toy Bearbrick, the nine-part moveable toy bear who went on to steal millions of hearts across the globe in various sizes and adorable iterations, we can no longer connect on any level. 

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This post originally appeared on TechToday.