Black Friday’s digital stampede: how retailers can cope with massive traffic

Black Friday once conjured images of tents in store parking lots, crowded checkout lines and frantic shoppers metaphorically (and at times literally) battling one another for that year’s hottest holiday toy. But while the excitement of doorbuster deals remains, one thing has changed dramatically: 68% of customers now bypass the physical chaos, turning to the digital realm for their Black Friday, Cyber Monday and other holiday bargains.

While this shift presents many opportunities to reach more customers and increase sales, it can also spell disaster for retailers whose websites aren’t prepared to withstand the deluge of eager consumers.

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This post originally appeared on TechToday.